Kushies Baby designs, manufactures and markets an innovative collection of quality baby products and accessories. The company strives for excellence in all areas to ensure its customers receive the highest attainable workmanship and quality. This is exemplified in our continued dedication to service - an uncompromising commitment maintained for more than 50 years.

The company was established as Diana Dolls Wear Ltd. in 1953, by Mary Malinowski of Stoney Creek, Ontario. Founded as a small "cottage-style" industry, it grew to become the only Canadian manufacturer of doll clothing and accessories, with a customer list that included all the major Canadian department stores. In 1987, Mary Malinowski retired and on January 1st 1988, Susan Malinowski and Sam Perez purchased Diana Dolls Wear Ltd. assets.

With a seasonal product line focused on Christmas, Diana Dolls Wear Ltd. naturally began to look for additional markets possibilities for the company to expand. The decision was made to concentrate efforts on the infant children's market, with the initial product to be a re-useable form-fitted cloth diaper. The internationally trademarked name Kooshies was created for the new product line. As President, Sam Perez, explained, "It was a unique name easily pronounced in many languages, enabling the product to be marketed worldwide under one name."

After designing the revolutionary 100 per cent cotton, reusable diaper, Kooshies undertook a year of extensive testing and refinements, and went on to patent the Kooshies diaper.